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FAQ Rates
Local Event Advertising Rates Effective January 2008
To reserve your advertising space or to obtain more information,
please e-mail Lou orAsti Tomsic.
BLACK AND WHITE ADVERTISING
RATES |
| AD |
SIZE |
1x |
2x |
3x |
6x |
| Front |
Cover |
$1300 |
$1250 |
$1200 |
$1150 |
| Back |
Cover |
$840 |
$830 |
$820 |
$810 |
| Inside |
Front |
$640 |
$630 |
$620 |
$610 |
| Inside |
Back |
$640 |
$630 |
$620 |
$610 |
| Full |
Page |
$360 |
$350 |
$340 |
$330 |
| 1/2 |
Page |
$190 |
$180 |
$170 |
$160 |
| 1/3 |
Page |
$160 |
$150 |
$140 |
$130 |
COLOR ADVERTISING RATES
Additional colors (standard AAAA colors only) Add $100 per color
Four-color process Add $500.
Specific advertising dimensions
Fraud Policy
Issuance & closing: Athletes HI is published 6 times each year.
The magazine is mailed for receipt by subscribers at the first of
the month. Closing date for scheduling and printing material is
the 10th of the month preceding the date month of issue.
Ad Preparation: For typesetting and ad layout services there will
be a charged fee. Other services required to meet specifications
or advertiser demands, including furnishing proofs, will be billed
at prevailing rates.
Bleeds or Oversize page ads: No charge. Applies to full pages only,
1/8 inch over trim size.
Frequency & Combination Discounts: Advertisers will receive
the lowest frequency rate based on the total number of insertions
during the contract period counting space used in Athletes HI. A
contract period begins on the first insertion and ends when there is no incertion. Discounts are offered for continuios advertisements and must be palced in continious issues. One-third page is the minimum rate-holder space unit
for earning frequency discounts. For a multiple page ad, each page
counts as one insertion.
Without a signed contract an advertiser will not be rebated for
earlier insertions upon reaching certain frequency levels, but will
be charged at the lowest qualified frequency rate for the current
insertions.
Short Rates: Advertisers who use less than their specified contracted
amount will be rebilled an additional charge adjusted to the rate
actually earned.
Cancellations: No cancellations will be accepted after closing
dates. Notification of cancellations prior to closing date must
be made in writing.
PAYMENT & COMMISSIONS: All accounts are due within 30 days
of invoice date.
Agency Commissions: "Local retail" and "race"
rates are net costs and as such, no agency commission is granted
except for the cover rates. A 15% commission of gross billing on
all "general" advertising is allowed to recognized agencies.
Agencies are extended credit on the condition that they accept full
responsibility and liability for payment according to generally
accepted credit terms.
PUBLISHER'S PROTECTIVE CLAUSES
* Rates are subject to change but contracts already in force will
be honored until expiration.
* Contracts may be discontinued by either party on 30 days notice
before next closing date and by the Publisher without notice for
non-payment of invoices.
* The Publisher reserves the right to insert the words "Paid
Advertisement" when, in the Publisher's opinion, an advertisement
resembles editorial material.
* The Publisher reserves the right to reject advertising which,
in the opinion of the Publisher, is not up to publication standards
or is considered unsuitable.
* Advertiser and advertising agencies assume liability for all
content of advertisements printed and also assume responsibility
for any claims arising therefrom made against the Publisher.
* Publisher will repeat latest advertisement for scheduled space
when no new acceptable copy is furnished.
* All advertising material not called for after one year will be
destroyed unless other instructions are received in writing by the
Publisher.
* Publisher reserves the right to hold the advertiser and/or its
advertising agency jointly and severably liable for such monies
as are due and payable to the Publisher.
Last Updated: January 22, 2008
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